Web Design

Experience cinematic visuals at home

Creasant gave each landing page a themed look with fonts and colors inspired by the film’s imagery. Utilising movie stills or posters as full-screen backgrounds not only make the pages strong visual representations of their corresponding films, but also set the tone for the cinema experience. It also goes without saying that a film trailer serves to pique viewers’ interest with the most noteworthy parts of the film. Creasant took advantage of that expectation by putting the trailer front and centre on every landing page. Overall, the oversize background with looped footage from the film playing make for an incredibly persuasive and surprisingly intense experience. On most pages, there’s a navigation bar fixed to one side of the screen, so it’s obvious but not distracting. Visitors can easily locate the film’s plot, read the director’s statement, listen to the sound track, and more.

Creasant has created over 10 landing pages for the independent films distributed by VII Pillars Entertainment. Most of these films were only available in less than 10 cinemas in Hong Kong. Unlike a blockbuster with extensive ad campaigns and a reliable fan base, an independent film often relies on organic traffic and word-of-mouth marketing. That’s why a landing page with the film’s trailer, synopsis, and behind-the-scenes content is an important tool for any independent films to target its audience. With that in mind, the landing pages created by Creasant are simple and effective, with a precise content format that guarantees conversions.